I believe that determination, creativity, and a fresh perspective can help us approach any task, idea, or vision in an innovative way.
Throughout my career, I've been committed to helping individuals and organizations think outside the box, challenge assumptions, and push boundaries.
case studies
“What Have you Done for Me Lately”
Performed by Melonie Daniels
Melonie Daniels:
i feel like sanging
The project aimed to rebrand American gospel singer Melonie after her recent divorce, with the help of brand strategist and creative director Dev Jones.
Melonie has served as a background singer for Mariah Carey, Justin Bieber, Jermaine Dupri, Toni Braxton, Michael Bolton, Kirk Franklin, and
Andraé Crouch to name a few.
The goal of the project is to develop a strategy that helps Melonie reach a new light and gain brand awareness. To achieve this, Dev Jones and JeMell Green collaborated to create a YouTube + Facebook live show that focuses on Melonie's brand and vocal musicality. The live show was a huge success, with nearly 500,000 people watching it without any paid advertisement.
Through the live show, Dev Jones was able to help Melonie rebrand herself and gain new followers through her “come back” campaign. They highlighted her strengths and musical abilities, which helped her connect with her audience on a deeper level. The project successfully achieved its goal of rebranding Melonie and increasing her brand awareness.
Dev Jones interviews Melonie Daniels after live show.
Promotional clip to promote Le'Andria’s latest single “Hold On”.
le’andria
As a brand strategist, my task was to create a marketing proposal for Le'Andria Johnson an American gospel singer. She was the season three winner of the BET singing competition show Sunday Best.
The talent campaign was a huge success, reaching the top 10 on the Billboard charts. The cover art created for the single release was shared extensively on social media platforms, generating buzz and building anticipation for the album's release. The advertisement campaign was highly effective, with a high click-through rate and engagement rate on social media platforms.
we also organized a virtual show during the COVID-19 pandemic to bring awareness to the client's new single, "Hold On". With live events cancelled due to social distancing measures, we saw an opportunity to engage fans through an online platform.
graphics
